EMAIL MARKETING
When Carmen Sol opened their store at The Mall of San Juan, they wanted to launch an email campaign to announce their new product line and increase their in-store visits. All of their products are made of jelly, so my task was to describe them in a fun tone of voice without losing that high-end feeling.
Inquilinos Boricuas en Acción is a non-profit organization dedicated to providing affordable housing and better living conditions to the Latinx community in Villa Victoria, Boston. I help them write some of their social media content and events language, but my main focus is their monthly newsletter where I share their latest news and updates to their audience.