SOCIAL MEDIA CONTENT
I worked on the McDonald’s brand during my time at TBWA San Juan. Alongside the creative team, I helped develop social media content for Instagram, Facebook, and Youtube, copywriting for storyboards and radio spots, and community management. Definitely one of the funnest (and tastiest) brands I’ve ever worked with!
Caña by Juliana González is a gourmet Puerto Rican restaurant located at the Fairmont El San Juan Hotel, one of the most iconic hotels on the Island. They offer an exquisite variety of dishes made with local ingredients. In my time at the Fairmont, I handled the restaurant’s social media and even crafted some of their graphic designs. Their tone of voice and style was fully bilingual, so I had to write the copies in “spanglish”.
I also created luxury and lifestyle content for El San Juan Beach Club and The Lobby at the Fairmont El San Juan Hotel.
San Patricio Plaza is one of the best-known shopping malls in Puerto Rico. To celebrate Saint Patrick’s Day in 2021, they had different activities throughout the mall for an entire week. My task was to help them write content for this campaign.